![]() ![]() ![]() But in stark contrast, the science they use to justify this so often seems to be bogus, empty PR, that promotes basic scientific misunderstandings, and most of all is completely superfluous in every sense except the commercial: because the ropey promotional "science" is the cornerstone of their commercial operation, they need it to promote themselves as experts selling a product that is unique and distinct from the obvious, sensible diet and exercise advice that you can't copyright. The advice they are offering is sensible: "take an exercise break to help you concentrate" (or "eat some vegetables", in the case of the food voodooists). Now to my mind, this is classic Bad Science, and a perfect parallel to the rubbish peddled by self-appointed "nutrition science" experts. It is not the same as oxygenation, which I suppose is what they're getting at, and even if they are talking about oxygenation, you don't need to do a funny yawn to get oxygen into your blood: like most other animals children have a perfectly adequate and utterly fascinating physiological system in place to regulate their blood oxygen and carbon dioxide levels, and I'm sure many children would rather be taught about that, and indeed about the role of electricity in the body, or any of the other things Brain Gym confusedly jumbles up, than this transparent pseudoscientific nonsense. They teach that a special theatrical yawn will lead to "increased oxidation for efficient relaxed functioning". In fact, I will, because so many teachers have written in to defend it. They teach that rocking your head back and forth will get more blood to your frontal lobes "for greater comprehension and rational thinking". They teach a funny way of wiggling your ears with your fingers that "stimulates the reticular formation of the brain to tune out distracting, irrelevant sounds and tune into language".
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